إِلَٰه (Ilaah)
refers to the greatest object of someone’s love.
That which is worshipped, obeyed and turned to.
الَّذِي جَعَلَ مَعَ اللَّهِ إِلَٰهًا آخَرَ فَأَلْقِيَاهُ فِي الْعَذَابِ الشَّدِيدِ
“The one who associated with Allah another god (or deity).”
أَفَرَأَيْتَ مَنِ اتَّخَذَ إِلَٰهَهُ هَوَاهُ
(Al-Jathiyah: 24)
refers to the greatest object of someone’s love.
That which is worshipped, obeyed and turned to.
The person’s self when obeyed unconditionally can serve as the “other god” within the context of this mention.
أَفَرَأَيْتَ مَنِ اتَّخَذَ إِلَٰهَهُ هَوَاهُ
Desires treated as the object of ultimate obedience.
“Ilaah” is the greatest object of love — that which is worshipped, obeyed and turned to.